Paul Tacorian

Member at Large


Paul Tacorian, CEO, leads the strategic vision for TACORI including Marketing, Sales, and delivering on his personal mission of spreading positivity and joy to partners and clients.  TACORI is a leading name in fine jewelry, especially known for unique, high-quality engagement rings featuring iconic crescent designs.

Hailing from a multi-generation legacy of jewelers, Paul joined the family business in 1997 after completing his Bachelor of Science in Business Administration with an Emphasis in Marketing at California State University at Chico.

Paul revolutionized TACORI’s marketing initiatives and accelerated the brand’s success in the marketplace through a combination of strategic, national magazine campaigns and editorial appearances. Paul has been a jewelry style expert on a variety of television shows and networks including – The Bachelor, The Bachelorette, The Today Show, Queer Eye for the Straight Guy, Good Morning America, The Dr. Phil Show, Extra!, The Style Network, E!, and more.

TACORI jewelry is handcrafted with extraordinary care by master artisans in California and sold exclusively through authorized retailers nationwide.  From the first uniquely detailed crescent design, to today’s simple and elegant new styles, TACORI blends beauty, tradition and innovation in collections that capture the spirit of modern love and become cherished heirlooms for generations.

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